Event Management

Program Overview

This new program will provide students with the skills and knowledge necessary to plan, organize, coordinate, implement and promote special events for the public, corporate and non-profit sectors. Graduates will be able to develop and implement financial initiatives, coordinate effective venue management and apply the principles of marketing strategies, effective human resource management, business administration skills, and the principles of professionalism and ethics. The ever growing industry of events is being used to stimulate economies, increase tourism, develop community awareness, foster public involvement, improve quality of life, generate revenue and market products.

Career Opportunities

The event industry is a rapidly growing segment of virtually every sector of society. Events are part of public, not-for-profit, charitable, private, and corporate sectors. Employment opportunities may be found at tourism associations, trade and professional associations, convention and conference centres, governments and at conference and event planning companies.